Todays casual dining spots are interchangeable, and Chili’s risks blending in with the crowd.
But what truly sets Chili’s apart isn't the food. It’s the people. The staff doesn’t just serve the drinks, they serve smiles, laughter, and a welcome that makes Chili’s Happy Hour what it truly is… happy.
SOCIAL
MOCKUMENTARY SERIES will showcase our Chili’s staff by showcasing Chili’s servers and bartenders as elite vibe professionals who don't just serve tables, they rescue the vibe.
OOH
PEPPER MARKETING lures customers to the nearest Chili’s and away from their competitors while following the red chili pepper brick road.
ACTIVATIONS
NOVELTY DRINK will highlighting our hospitality heroes by a micro-story about your favorite staff member, and their life through the Chili’s lens.
Each location will highlight a Chili’s worker and serve their favorite drink for the month.
ICONIC CHILI’S BOOTHS are bringing hospitality on the road with pop-up booths when and where you need it most.
We are bringing our comfy, cozy booths to crowded food festivals to take a seat, relax, unwind, and think about your happy place. Because where else would you rather be?
BRAND TRIP employees across the chili-verse on a luxurious brand trip. The mascot, Mr.Chili Pepper, will be there serving our heroes who serve everyone else most.
Activities include a sunset cruise with each novelty drink, cooking classes with Chili’s chefs, and relaxing, luxurious fun.
COPY: Travis Delgado and Natalie Ball
ART: Jessica Gordon