Typical beer drinkers enjoy typical drinking activities. But not Shandy drinkers. They prefer their beer with a little lemonade. They’re unexpected, unforgettable, and anything but typical.
One hand holds the Shandy, while the other is free to juggle life’s wilder, weirder side.
Handy. Dandy. Shandy.
OOH
ACTIVATIONS
HOLD ON TO SUMMER with our limited edition packaging bottles and cans. With built-in grip, we're giving a whole new meaning to “Hold My Beer”.
LEFTY VS RIGHTY CASES will be sold in Lefty and Righty cases, displayed wherever you grab your shandy.
SOCIAL
HANDY DANDY GAMES also lives on social, sparking a nationwide talent show from Shandyfolk. Leinenkugel’s wants to see all of your wicked talents - polka accordion solo, extreme yo-yoing, crab catching, axe throwing. Whatever it is, do it with a shandy in hand. Leinenkugel’s will crown the wildest talents, winning exclusive prizes.
COPY: Michael Korz and Natalie Ball
ART: Myro Marioghae