Omega isn’t a watch you simply buy. It’s a watch you build up to.
In a crowded luxury watch market, Omega risks losing distinction with a younger audience. We partnered with LEGO on The LEGOmega Timepieces line to prove that prestige isn’t just worn. It’s built.
OMEGA + LEGO unveil a limited series of working, diamond-studded timepieces; precision Omega watchmaking on the inside, iconic LEGO playfulness on the outside.
Only a handful exist, so they’ll go to the highest bidders ready to own a piece of design history.
BUILDMASTER CHRONO L3-G0
MANIFESTO
ACTIVATION
THE SETS
LEGO turns Omega’s legendary watches into buildable sets, complete with a large wind-up display model and a smaller, wearable LEGO watch. It won’t rival Swiss precision, but it lets fans display an icon like never before.
OOH
PASS DOWN THE TIMEPIECE
With every Omega watch purchase comes a LEGO replica for your kids: a keepsake that passes down craftsmanship, precision, and care (plus a crash course in engineering).
COPY: Lovette Johnson, Matt Petersen, Mark Walsh and Natalie Ball