About 50% of people return to what they know will hurt. Because some pleasures are worth the pain.
TUMS turns regret into permission, making the wild ride survivable so you can keep going back for what sets you on fire.
OOH
ACTIVATIONS
HOT ONEX X TUMS
Adds a bonus round where guests cool off with TUMS, clinked with a glass of cold milk while dishing on the spiciest round and the guilty-pleasure things they love, even when they hurt you.
VENDING MACHINES
At bars and nightclubs give you TUMS where burning drinks and desire hit the hardest.
IN CASE OF EMERGENCY
TUMS has your back for everywhere you are… or everywhere you aren’t?
COPY: Matt Peterson, Israel Zarate, and Natalie Ball
ART: Jessica Gordon